Business Research Methods

This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. "Business Research Methods, 8/e, International Edition" is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. 

PART 1: INTRODUCTION. Chapter 1 The Role of Business Research. Chapter 2 Information Systems and Knowledge Management. Chapter 3 Theory Building. Chapter 4 The Business Research Process: An Overview. Chapter 5 The Human Side of Business Research: Organizational and Ethical Issues. PART II: BEGINNING STAGES OF THE RESEARCH PROCESS. Chapter 6 Problem Definition: The Foundation of Business Research. Chapter 7 Qualitative Research Tools. Chapter 8 Secondary Data Research in a Digital Age. PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA. Chapter 9 Survey Research: An Overview. Chapter 10 Survey Research: Communicating with the Respondents. Chapter 11 Observation Methods. Chapter 12 Experimental Research. PART IV: MEASUREMENT CONCEPTS. Chapter 13 Measurement and Scaling Concepts. Chapter 14 Attitude Measurement. Chapter 15 Questionnaire Design. PART V: SAMPLING AND FIELDWORK. Chapter 16 Sampling Design and Procedures. Chapter 17 Determination of Sample Size: A Review of Statistical Theory. Chapter 18 Fieldwork. PART VI: DATA ANALYSIS AND PRESENTATION. Chapter 19 Editing and Coding: Transforming Raw Data into Information. Chapter 20 Basic Data Analysis: Descriptive Statistics. Chapter 21 Univariate Statistical Analysis. Chapter 22 Bivariate Statistical Analysis: Differences Between Two Variables. Chapter 23 Bivariate Statistical Analysis: Measures of Association. Chapter 24 Multivariate Statistical Analysis. Chapter 25 Communicating the Research Results: Report Generation, Oral Presentation, and Follow-Up. PART VII: CRITICAL THINKING CASES.